Besides appearing in commercials and other marketing campaigns, Bollywood celebrities have now started using Twitter to promote the brands they endorse, says a new report.
A study of tweets of Bollywood stars by social media analytics firm 'To The New' reveals that around 9 per cent of discussions on Twitter by celebrities are based around promoting their own brands.
A study of tweets of Bollywood stars by social media analytics firm 'To The New' reveals that around 9 per cent of discussions on Twitter by celebrities are based around promoting their own brands.