Vijay’s ‘Jilla’: the build-up to Pongal release begins

When it’s a film from mass hero Vijay, it’s a big deal in Kollywood. More so if it’s a festival release. As if to squash any doubts that Vijay’s ‘Jilla’ may not make it for Pongal in January 2014, the makers quickly arranged the audio release of the film at a low-key event in Chennai. It also doubled as an occasion when the Ilayathalapathy – known for his philanthropic work – made donations to some film producers who had fallen to bad times. The trailer of the film is expected to be unveiled on Christmas day. Source: MSN

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Soft audio launch for 'Jilla', 'Veeram'

Tamil albums 'Jilla' and 'Veeram' of superstars Vijay and Ajith Kumar respectively, will have a soft audio launch, according to their makers who have decided not to go for a grand release.

The soundtrack of 'Veeram' will be released Friday on a radio channel in the presence of its director Siva and composer Devi Sri Prasad.

"Ajith sir usually prefers soft launches over a lavish one, and therefore, he insisted that we have a soft launch for our film. Moreover, we are confident about the music and strongly believe that it will be well received," film's director Siva told us.

Ajith usually likes to stay out of limelight and seldom promotes his films.

Vijay's 'Jilla' will hit the stores directly on Saturday.

"We are extremely busy with the post-production work and since we have already locked the release date, we wanted to ensure everything wrapped up on time. Therefore, we have decided not to have a grand audio launch," the film's director Nesan told us. Read more...

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